Fourteen years ago, Phoebe and Jim Howard opened the doors to their first store, Mrs. Howard, in Jacksonville, Florida, hoping to demystify the decorating process for their customers. The goal was simple: to create a retail space that showcased Jim's architectural and decorating talent, and Phoebe's natural skills for buying, decorating and merchandising. With equal parts of exceptional customer service and a well-rounded mix of furniture, antiques and accessories, the store was an instant success. Five years later, they added another store, Max & Company, which features a younger, more modern appeal. Now, the Howards have Mrs. Howard and Max & Company stores in Jacksonville, Jacksonville Beach, Florida, Charlotte, North Carolina and Atlanta, Georgia.
Over the years, Phoebe Howard's penchant for creating stylish spaces has evolved into her own brand of decorating, which has garnered praise from national media as well as her clients. Known for her fresh take on traditional style, Phoebe's work can only be characterized by its timelessness and her mantra to "keep it pretty." While she is recognized as one of the foremost authorities on Southern style, Phoebe is well regarded for her business acumen as well, catering to both homeowners as well as other members of the design community (including decorators, interior designers and architects) who have embraced the Mrs. Howard aesthetic for their own clients.Through her shops, she was one of the first entrepreneurs in Florida to introduce unique domestic and international lines to the area. And today, she continues to scour the globe for new products for her stores and clients, as well as create her own exclusive line of pillows, lamps, mirrors and case goods.
The Mrs. Howard and Max & Company shops, as well as Phoebe's own decorating projects, are a veritable library of design inspiration, and have been published in Elle Decor, House Beautiful, Coastal Living, Cottage Living, Southern Accents, InStyle and Traditional Home, among others.
Resource Website: Phoebe Howard
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